Why you should diversify when freelancing

When I first started out as a freelancer, I basically had no idea what I wanted to do.  I knew that I wanted to write, I knew that there were different platforms I could use to write but I had no direction.

It was pure luck that I managed to stumble upon several things which not only helped me secure success, but also rocketed me almost 18 months ahead of where I anticipated I would be in terms of my business plan, writing career and income.

The lesson here is don’t put all your eggs in one basket.

Diversify the crap out of your writing (yes, that’s a very technical bit of advice there!).  See what works for you, expand on that, prune whatever doesn’t work for you after you’ve given it a fair chance, and use as many different platforms as you can to see what will assist you in building your brand the best.

Take the time to find a niche and platform that truly works for you, which will allow you to maximise your profits for as little time as possible.  Yes, I’ve seen people who earn thousands of dollars per month on one particular freelancing website – and if that works for you, then great.  But for others (like me), it was more of a way to initially build up some experience then dive into other areas because I was dedicating far too much time to ghostwriting for other people, for minimum income.

When it comes to blogging, what worked best for me was setting up a number of blogs (both free and paid), posting some content on each and seeing where traffic was getting directed before I worked out a plan to monetise them. Weirdly, the one blog that I started as more of a joke to explore my not-so-inner geekiness than anything else gets the highest number of views compared to the others where I’m writing on topics that I know inside out and back to font.

I can’t tell you where and what to focus on.  In other blog posts I’ll cover different places you can investigate as platforms for yourself, but what works for one may not work for the rest.  All I can do is share what worked for me, and share the lessons that I learnt with you and wish you luck in finding your own little piece of the writing world.

Author: Rebecca Millar

Rebecca is a freelance PR and Communications Specialist, Author, Science Writer, and Star Trek fan with a fondness for caffeine and all things geek. When she's not getting her comms specialist on, she's usually introverting Trekkie style, studying her Masters in Astronomy, or at her local fire brigade where she volunteers as a firefighter.

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